I think it is great that hate crime is being highlighted. People need to know it is a crime.
BUT the police numbers have been cut. The police can not respond to the level of crimes that are already being reported. How on earth are they possibly going to be able to respond adequately to the increase in reporting that this advert will lead to.
All this advert will achieve is people reporting hate crime, and then experiencing frustration and disappointment as the police do not have time to investigate properly and thus the offender will not be prosecuted. Which is the worst possible outcome.