About advertising coming home in book bags

[Scheheramard]

My DD started school this year, and we often get flyers home in her book bag. Tae Kwon Do schools, holiday camps, the Panto, that sort of thing. All relevant and sometimes useful stuff. They seem to be coordinated centrally by the local council.
Anyway, today a flyer came home for one of those dessert waffles and ice cream places - think Kaspa's - with sundaes (blue ice cream covered in skittles), waffles (again topped with blue ice cream, Oreos and M&Ms) enormous freakshakes, cookie dough puddings etc.

So AIBU to think this is a bit off? I thought advertising junk to children was legislated against anyway, and to have it come home from school too... I feel a bit high horsey and disapproving.

I'm not going to lose sleep over it btw... just didn't think it was really on.

The other things I understand , panto, summer camp etc, but an ice cream parlour seems off to me

Jamie Oliver would be turning in his grave.

Jamie? Dead?

Yanbu but surprisingly people don't seem to care.

Can’t see a problem with it. Surely it’s the sort of place ideal for a kids birthday party. Ice cream is a treat, not poison.

Could be that they’ve donated money to your school and that’s part of their donation agreement.

recycle it ? just because an advert is in the bag doesn't compel one to use the company / activity. this does seen strange though.

The primary school I work in can't advertise any outside school 'thing' at all because of GDPR.

We get some but it's all either activities or local authority stuff. I don't think the ice cream parlour is the kind of thing a school should be promoting.

That one would annoy me. Generally I just stick them in the recycling but I think that would is a step too far personally

I know locally, the schools themselves can raise extra money by including these flyers in book bags. They charge the vendor. If you see a trend happening of items you’d not wish to see, then tell the school. They’ll have a choice of vendors to choose from and just not do ice cream parlours etc.

reallyyy he is to me. The turkey twizzler banning bastard.

@EvilEdna1 Your school has misunderstood the GDPR rules. A generic flyer going in book bags is not a problem (although personally I'd rather my kids didn't come home with these ).

Gdpr isn’t relevant to fliers in bags.

Just bin the ones you aren’t interested in.

Yeh this is definitely not a GDPR issue, but it is odd and i would probably be questioning it with the school. Especially considering all the insane healthy eating rules most of them have

Yanbu! That is disgusting, especially now when schools are removing malt loaf from sandwich boxes because it’s not healthy enough. My son has to take a piece of fruit every day and a healthy snack every Friday (think breadsticks/yoghurt or cheese).
Advertising things like this must go against the schools healthy eating policy.

@Florries 😂😂

As others have said, putting flyers in a book bag isn't a data protection issue.

Putting ads in book bags for HFSS products (foods high in fat, sugar or salt) is more of an issue. The Advertising Standards Authority is quite hot on dealing with complaints about children being targeted by HFSS ads. They could argue it's being targeted at the parents, but it's not going to be an argument that the ASA accepts as a child can easily see what's in their book bag.

It should only be local authority, library, local community center type stuff, not businesses.

The hypocrisy seemed to be lost to the Heads, if there's money on offer.