I get the accusations when the poster is in the public eye and posting under their real name e.g. politicians on twitter - of course they want to come across as virtuous to help their public image. However on MN people are labelled as virtue signallers (e.g. recent posts about poverty and race) when they post any content that contains values that are seen as virtuous in our society, such as empathy, listening to other's point of view, trying not to judge. This is an anonymous site, no one knows who we really are, so why would we give a shit about falsely attributing "virtuous" values to ourselves, when there's ultimately nothing actually in it for us? People are just posting what they think, surely? I'm actually relieved there are people out there with these values, posting "virtuous" stuff, rather than judgey vitriol.