AIBU No birthday card.

[schmoozypoo]

Best friend of 5 years, I make a big effort for her birthday (am a savvy shopper so search for presents and cards from me and from the kids) but know she is busy and is def not a savvy shopper so never expect same level of effort and present comes eventually But we met for lunch today and not even a cheap card, AIBU to be a little hurt

No you are not. Just rude and selfish not to bring a card at least.

No your not. I've stopped making an effort with one of my friends (I love buying gifts and always put effort into it) as 2 birthdays ago I was given an obviously regifted incense stick thing and last year a box of Thornton chocs wrapped in Christmas paper (It's a pet hate of mine as i have a Christmas bday).
I'm not materialistic at all but the thought didn't even count here!

Is be upset about that too. I used to buy all my friends a present and their children too. Now I don't I've learnt my lesson. Shame as I do enjoy buying people nice cards and presents and always put loads of thought into it, sadly other people never did the same for me so I don't bother either.

Thank you for your replies, I feel better this morning but will not be making such an effort next year.

You met for lunch. That sounds lovely, why not concentrate on the positives of your day? And yes, make less effort next year as it's obviously not something that's important to her.

It's fine to feel a bit hurt given your efforts, but remember everyone doesn't feel the same about gift giving between adults.
Im one of those people. I've no interest in things, could buy what I want anyway, and don't enjoy shopping. So, birthday gift giving doesn't appeal. I prefer just spending time with friends. So, your decision to not bother next year would suit me perfect as would take the pressure off.