AIBU to think the latest John Lewis and Waitrose is just awful?

[ducksanddrake]

Just that really. It must be the worst I have seen for a long time.

Great ad. Did just what an ad should do. Congratulations to whoever made it.

It was ok

Nothing spectacular!!

Was never going to be great using kids in it though

The message I got was we will take a simple and basic thing ( a school production) like retail, and embellish it to a ludicrous and expensive level, hence that's why our stuff costs so much.

Loved it too. I was totally hooked, countn’t take my eyes off it, though a bit that Christmas adverts have already started!

I used to love their Autumn ad where it was just beautiful panoramic scenes of glens and lakes etc with piano music. No relation to anything they were selling, but I loved it so I thought fondly of JL every year when it came back.

Oh god it was awful. If it takes you best part of four minutes to reiterate a point which pretty much everyone in the UK is aware of anyway, you're not doing it right.
It was overly long namby pamby feelgood bollocks.
And I normally love JL

It’s bloody awful, annoying and boring.

I wasn’t concentrating and had a moment when I thought it was JL’s Christmas advert.

It’s because they are rebranding as Waitrose and partners/John Lewis and partners to highlight the fact their staff are shareholders
The partner staff, who’ve had their bonus payouts cut for the last five years running, might have preferred if they’d spent the millions the advert cost on something else I imagine

I loved it, I was singing along

Not unreasonable because we all have different tastes but I saw it for the first time last night with my husband and we were both enthralled, quite bowled over.

What is going to disappoint me is that it will be shortened in the future.

Whoever thought that advert up deserves an award in my opinion. It was a wonderful idea, imagine kids doing that at a school concert, what a fun difference!

Can't wait to see it again.

Long winded and reminded me too much of crappy school plays I have sat through over the years.

Loved it

I imagine that it is not just an advert aimed at customers, but also aimed at attracting the sort of employees they want.