Kit out your teens for autumn at Superdry

[MorseandLewis]

ffs

Have mumsnet no shame?

A quarter of 14 year old girls self-harm

www.bbc.com/news/health-45329030

No teenager needs Superdry.
Pitching expensive clothes to teenagers is morally wrong.

I don’t know what you’re on about - is this an ad I haven’t seen?

Regardless, your title makes it seem like the advert is pitched at parents, not at teenaged girls.

So a company is advertising their product with a pretty standard tag line?

If it’s an advert on MN then it’s not even being aimed at teens.

Or do you want to put restrictions on which companies are allowed to advertise at all?

Yes their prices do seem extortionate, but they tend to have very good sales and the quality is pretty good so worth a look.I got dd jeans and a top for £21 last week. I dont think we have ever bought anything at full price in there though.

Sje really wants one of their coats bit I dont feel up to spending mearly £100 on one though I nearly i nearly caved when she showed me the one she liked in Jack Wolfskim and it was £200 .. she didnt get either!

Superdry has had its day, I don't know any teens that would wear it now.

Teens don't wear Superdry. It's been taken over by dads. Bit like Converse and mums.

My teen still wears Superdry.
And he’s in Sixth Form in Central London.
The sales are great.
The quality is really good.
It’s a British company.
It’s one of the few companies that doesn’t totally shove ads slathered in ‘celebrity’ in consumers’ faces. In fact, Superdry tends not to ram ads down people’ s throats at all.

Converse and Vans are also on display at teen’s Sixth Form.

My teens won't wear Superdry.

In these parts it's adults who wear it.

It is a promoted thread at the top of AIBU- so yes Mumsnet are being unreasonable to suggest that superdry is something that we should be promoting to teenagers.

I know they need to make money, but having integrity is also important. This was the same day that the BBC published about teen body image.

You don't think clothes should be marketed for teenagers?

Presumably parents who can’t afford it won’t be going to their teens “oh look at this advert I saw on MN.... but you can’t have it”

Superdry is the worst quality! And so overpriced!

My teen wears Superdry as do many kids at his school.

Superdry is excellent quality. My daughter is still using her school backpack, bought in a sale 3 years ago. We've bought her two school coats there over the last six years. The first was given to her cousin when she outgrew it & she's still wearing the 2nd one. We've just passed on a skirt to get cousin which my daughter has had for 3 years. It's been well worn & refused to fade. Teenaged around here are still wearing Superdry.

My teen also wears Superdry - but we get most of his clothes at outlet stores where the price is really competitive. DH and my parents also wear Superdry though, so it has cross generational appeal.

Would like to see the peer reviewed journal study you're obviously sitting on showing a causal link or even a correlation between Superdry sales and levels of mental illness among teenage girls. I get where you're coming from, a bit, but it's frankly almost insulting to suggest that teenage girls become mentally ill because of anything to do with Superdry. I really don't think you can tie this into body image problems either - Superdry isn't any worse than any other high street brand. If we all dressed in potato sacks, we might stop feeling bad about ourselves, but I think it's highly unlikely.

If yo'e sied up to MN emails, then you will have had this offer in your inbox.

Yes, MN relies on consumerism, ie brand tie-ups and advertising. There are some blacklisted areas for which they will not accept content or ads, but clothes is fair game.

But I agree that fuelling teens demand/expectation/longing for branded clothing is somewhat dubious, on grounds already noted by PPs.

It’s thoughtless of you, OP to insinuate that there’s a correlation between self-harming and wearing Superdry. Argue your case if you must, but looking at your post, this is exactly how it comes across. It’s not on really.

Superdry really is NOT worst quality!! We don't buy there anymore but DS has T shirts that are 5 years old and still look great. Which is why I won't get rid of them.

I can highly recommend their backpacks as school bags. We bought one for ds2 when he was in y10. He’s now starting 2nd year of uni, and the bag is still in daily use. Whereas Mi-pac etc last a year, two at best.

On a cost-per-use basis that’s excellent value.