AIBU to think that Snickers need to be called out on "labels"

[ShizzleG]

I was so shocked to see a Snickers bar labelled "BROKEN". The advert around it is there is a bar for everyone! How do they "Mars" think it's okay to label bars in this vile fashion! What is the advertising agency doing to address this! This only serves to further distort young people's (future leaders) views of themselves! This has to stop!

Snickers are getting smaller and smaller. They're almost at mini pack size.

I didn’t get “faffer” straightaway, but actually yes it’s spot-on, “Drama-mama” too 👍👍👍

I didn't realise I was so suggestible. Now I want a 'Sluggish' Snickers. My self-esteem must be in tatters.

The broken one describes me after a 2hr sports class trying teaching 30 kids in this heat... don't quite get the point you are trying to make...

don't actually like Snickers [tbhalo]

It's very depressing to think that they're teaching this sort of shit on marketing courses these days. "Stir up some fake controversy on Mumsnet!" They're not even any good at it. A decent marketing exec would have their own active account with a posting history ready to deploy for such an occasion.

Are you hangry OP?

Are you for real OP? I'm hoping it was tongue-in-cheek.

What a great idea. Pity i dont like snickers. What else do they say. Yabu op

Is this shit attempt and getting more publicity? Or is the OP actually offended by this?

Is Drama Mama a thing? I thought it was Drama Llama?

The OP is either being tongue in cheek, hence all the exclamation marks, or it's a marketing personage. As I don't see why someone would name change for this, I'm inclined to the latter, as it's a bizarre first posting otherwise.

I think OP is broken

I think I could fit all 21 of them this morning!

Yabu!

I don't like snickers at all as I dislike peanuts generally - can tolerate then in East Asian curries if not too prominent but loath them and indeed any other nut in chocolate. This ad campaign even tempts me, so it must be doing something right.

Yabu op. Sometimes people feel broken in a way that a chocolate bar will help. If someone feels broken in a way that can't be helped with chocolate then they are not the target audience.

Can't believe they left out "hangry". So disappointed...i nearly feel...BROKEN!!

"s this shit attempt and getting more publicity?"

It's not that shit TBF.

I wouldn't normally bother with a Snickers from one decade to the next..... but I'll still be looking out for them later.

Dhaliwal, trade communications manager at Mars Chocolate UK, said: “Rooted in cutting edge shopper and consumer insight, we’re confident this campaign can help drive growth across the singles category, boost sales for retailers, and provide consumers with a great chance to have a laugh with their mates.

Here's a novel idea. Instead of concentrating on the packaging, why not concentrate on the contents. I hardly eat chocolate any more because most of it is so horrible.

Is Drama Mama a thing? I thought it was Drama Llama?
Well I don't become a Llama when I'm hangry...

Here's a novel idea. Instead of concentrating on the packaging, why not concentrate on the contents. I hardly eat chocolate any more because most of it is so horrible

This. I no longer eat cadbury or any kraft/monsanto product. Even bloody green and blacks they’ve ruined, plus introducing non organic/non fair trade. Nestle tastes better but there is the whole ethical crap around them.

I don’t like this snickers campaign — it’s Marathon FFS— most of the word just make me think moody hormonal female, and my brain jumps to the stereotype of a weeping, hot water bottle clutching, tantrum throwing, chocolate eating woman.

Oh FFS, everyone knows they're really 'Marathons' anyway ….

Oh FFS, everyone knows they're really 'Marathons' anyway …. LOL

They haven’t been Marathons since 1990! I am an old giffer and remember Marathons, and I also remember celebrating passing my driving test with my first Snickers bar, which I how I remember when they changed!

No one under 30 is likely to know what Marathons are, in terms of chocolate bars.

Why don’t you eat a snickers OP then you might be able to think straight.

Marathons and Opal Fruits. The world's gone mad. Including this thread!