I found the post I had seen on Facebook but I can't screenshot because of the group rules. I've written out the responses though. They are so contradictory and unclear, lots of copy and paste marketing speak. Sorry it's quite long.
What's different and how will it affect baby?
Our new First Infant Milk powder formulation combines our blend of ingredients with our unique production process.
It will not affect your baby. Like all our products it has been through vigorous health and safety procedures and is safe and designed for infants.
Are there any new ingredients? Are these beneficial? Website states it can affect babies while they change over, what will the symptoms be?
All the ingredients are the same. There is not change to the ingredients.
Little one may take time to adapt. This refers to the possibility of small changes in the digestive routine.
I'm confused. If ingredients are the same, what has been changed? Why does baby need time to adapt if the ingredients haven't changed?
Please be assured that there have been no significant changes to the ingredients and any minor changes are due to the change in process only.
All babies are different and because we have changed our processing it may have an impact in the digesting of the milk.
Website states baby may experience changes in digestion, can you be more specific?
Frequency of bowel movements and consistency may alter slightly.
Can you advise how to change over, website says gradually bottle by bottle, what does this mean?
It means gradually introduce the formula by offering one a day, then two the following day in conjunction with the formula you are currently using.
That's difficult if people don't have a stock of the old and shops are only stocking the new, a bit more warning would have been nice.
I understand this and as a Mum myself I understand your concerns.
I am happy to pass this feedback to our marketing team who are responsible for the communication to consumers.
Please advise exactly what is different if ingredients are the same? Being forced to change formula for a very young baby Is stressful. Expect better of such a reputable brand.
Inspired by 40 years of research in early life science, our team has developed our patented Aptamil First Infant Milk powder formulation. This formulation combines our blend of ingredients with our unique process.
Please be assured that there have been no significant changes to the ingredients and any minor changes are due to the change in process only.
Can you give more details of the process change? I don't understand how a change in process can affect digestion?
Our unique process includes a step involving fermentation of some of the ingredients which offers our latest innovation and id supported by research. Fermentation is a natural process that is widely used in products such as yogurts.
Does this provide benefits the old powder didn’t?
Due to strict regulations I am unable to make claims on our milk however what I can say if that it's nutritionally tailored for little ones and this is supported by 40 years of research.