On my Asda cheese: "Easy re-seal... squeeze me tight to keep me fresh".
But I could have picked numerous other examples from numerous other brands/supermarkets.
I think Innocent started this back in the day and it was a bit of a novelty then.
It's not anymore. It's overly cutesy and try-hard.
I don't want to be friends with my cheese. I don't require my bog roll to have a sparkling personality. My tea bags don't need to offer me witty conversation.
Please stop it now manufacturers.
Thanks.