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The personification of food

24 replies

likeacrow · 17/06/2018 13:14

On my Asda cheese: "Easy re-seal... squeeze me tight to keep me fresh".
But I could have picked numerous other examples from numerous other brands/supermarkets.

I think Innocent started this back in the day and it was a bit of a novelty then.
It's not anymore. It's overly cutesy and try-hard.

I don't want to be friends with my cheese. I don't require my bog roll to have a sparkling personality. My tea bags don't need to offer me witty conversation.

Please stop it now manufacturers.

Thanks.

OP posts:
NoelHeadbands · 17/06/2018 13:17

I was saying exactly the same thing to my wafer thin ham earlier.

Sortofcool · 17/06/2018 13:24

Noel 😀.

I have to say I hadn’t noticed this till you mentioned it OP. It’s weird though. It’s like anthromorphising animals, but a whole lot stranger. Now I think of it there are signs on the bus from a mobile phone and also from some litter about bus etiquette regarding their correct usage.
It’s a sad reflection of how dumb we are if we have to have inanimate objects addressing us.

likeacrow · 17/06/2018 13:29

Yes sortofcool, I'd forgotten about the bus & train ones! There are signs talking as though they are the train, e.g. "Hi I'm train number soandso. If I'm not clean enough please contact..." Fucking ridiculous.

OP posts:
Sortofcool · 17/06/2018 13:38

I wonder if this approach is used in other countries or is it just here we can’t cooperate or engage with instructions unless they are dumbed down and made to look ‘cute/friendly ‘. I hate to think what this says about us.

LordEmsworth · 17/06/2018 13:39

Ha! You clearly haven't been on a Virgin West Coast train. There's a pre-recorded message in the loo, so the toilet is speaking to you about how much fun it is being a toilet. Who the fuck had that idea, and how many people had to agree to it, and why?

TasteTheBloodyRainbow · 17/06/2018 13:42

Lord I NEED to hear more about what this toilet has to say, it must be a right filthy bugger if it gets all excited about being pissed and shat in.

LordEmsworth · 17/06/2018 14:15

Fortunately that bit's implied rather than stated! It's about interviewing for a job as a toilet on a Virgin train and why it's a step up from being a toilet somewhere else Confused. I think the point is to tell the user not to flush wet wipes and sanitary towels, but the bit where it (she) says she knew what she was getting into makes me Shock

StealthPolarBear · 17/06/2018 14:26

I've hated this ever since innocent started it
Prick me with a fork and heat me on high for five minutes

blueyacht · 17/06/2018 14:29

It's called wackaging. Gets right on my tits.

ForalltheSaints · 17/06/2018 14:37

Personification of the weather is worse in my opinion.

SleepingStandingUp · 17/06/2018 14:40

But the sun has got his hat on, hip hip hip horray!

SleepingStandingUp · 17/06/2018 14:40

I really wanna go pee in a Virgin train loo now

JohnnyMcGrathSaysFuckOff · 17/06/2018 14:41

What now on the Virgin trains?

Branson has a filthy imagination. Also he looks like a werewolf.

TheFirstMrsDV · 17/06/2018 14:48

Its called 'wackaging'.
Wacky packaging.

Its bloody horrible.
First time I noticed it was the Body Shop. I bought a little teeshirt for DD (so over 26 years ago). The care label said 'cut me off, I tickle'
It made me so illogically angry I didn't go back to Body Shop for years Grin

So many companies do it now. It puts me off buying. Its so twee and annoying.

Pack it in.

LighthouseSouth · 17/06/2018 14:51

I don't mind it

but the loo thing has freaked me out - what does the loo say?!

SneakyGremlins · 17/06/2018 14:55

I literally don't buy any food that does that as it's too infuriating. Yay for own brand stuff that says "cook" and that's about it Grin

firstevernamechange · 17/06/2018 14:57

Meh. You have a choice. If enough people boycott chatty food packaging producers will stop selling it.

Vote with your wallet.

LighthouseSouth · 17/06/2018 14:58

to be fair I shop at Aldi and they're not the type to have those labels

the washing powder does have "sensitive and caring" written on it in big letters. I came home once, DP had left it on the side with that part showing, but he hadn't noticed.

So I walked in, doubled over and howled with laughter and had to point to the pack several times (I couldn't speak) before he understood why I was laughing.

KatieKittens · 17/06/2018 15:05

The virgin train toilet really irks me. I’ve even found myself swearing at it. Wish there was an off button.

LighthouseSouth · 17/06/2018 18:34

Someone please tell us what the toilet says (not something I ever imagined asking).

Love51 · 17/06/2018 18:37

This needs reposting in feminism. Why is the toilet female?

TasteTheBloodyRainbow · 17/06/2018 18:39

I have to say, I agree Love!

It hardly surprises me the toilet is voiced by a woman though.

MrsJayy · 17/06/2018 18:41

The toilet paper that loves your bum can fuck off is it cushelle ?

LordEmsworth · 17/06/2018 20:38
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