what should be done to increase breastfeeding?
Unbiased training, which, well, fat chance of that. Everyone brings their bias to the table, and when we're talking about such an emotive subject, it's really not possible.
I sound really negative, but I just don't know what can realistically be done on a societal level to increase breastfeeding rates when the behemoth formula companies have their fingers in all the pies. After reading the Politics of Breastfeeding, it's pretty appalling the lengths they'll go to undermine breastfeeding mothers.
And why do so few women end up breastfeeding?
That's probably really complicated, and I believe it's a generational thing - if you don't grow up seeing your own mother/aunties/cousins/sisters do it, it's "weird" and "difficult". I'm not saying breastfeeding is easy - I've had a very hard time with it myself - but we live in a formula feeding culture, no doubt about it. When the going gets tough, mums reach for the bottle. I have no judgement about that. I've been there. But there just isn't enough cultural, grassroots knowledge about breastfeeding to help mothers get through the rough patches. When a postpartum, stressed and isolated mother is struggling to breastfeed and she has to pay £££ after googling for a local lactation consultant or schlep herself to a breastfeeding group (that is underfunded and understaffed by volunteers no less) that's in an awkward location or too far away/not easily reached by public transport, she's not going to bother. It's not realistic.
AIBU to think the rates need to improve?
YANBU. Breastfeeding is a feminist issue. Reproduction and feeding our young is as female as it gets. So of course it's argued against and treated as not important. There are important physiological changes/experiences that happen in a breastfeeding mother's body that protect her from diseases like breast cancer. The best thing a woman can do for her health is breastfeed. Why isn't this talked about more? Because it doesn't make anyone any money!
I've breastfed all of my children to a year or longer. I am well aware of many of the issues women face when breastfeeding. I have every sympathy for mothers who struggle, for babies who struggle, and have supported women through hard times myself. The lack of consistent support by the NHS is shocking.