Please can somebody set up a shop to cater for us - let’s call it ‘Uniform’ as that’s essentially what we’re looking for.
It would have a high street presence, North, Midlands & South of England but would also have a great online store too with next day delivery and free returns (credited this century).
It would have a broad range of sizes, only 1” difference between them so you could achieve a really good fit, and various fittings like petite, tall etc..
The clothes would be stylish and modern, following general (not bonkers) trends and made of good quality cotton, wool and silk mixes (bit of lycra permissable for comfort. No Dry Clean Only rubbish. They’d have V-necks, square necks and scoop necks for those of us big of nork & broad of shoulder and they’d be fitted and skim the body oh, and theyd have sleeves and pockets too and decent seams like men’s clothes. Theyd be cut & finushed well and wouldnt need ironing.
There’d also be a good range of basic colours to suit most people, so all the neutrals (white, black, ivory, beige, navy, light & dark grey, plus khaki and dark brown). No prints! We’ve got print overkill already.
So you’d have T-shirts, shirts, trousers, skirts, dresses, jackets and coats.
To be fair, Kettlewell do a lot of this already but everything seems to be jersey which isnt flattering to most people and the styles are a bit dated (waterfall cardigans!) Bejaukin come close too as do Hush but they both seem obsessed with black which looks bad on most people over 40 with northern european colouring.