I am a M&S Premimum card member. Ditch the offshore call centres. When you dealing with a security breach you really don't want people with such a strong accent you can barely understand them. Stop all the IVR and the endless choices to press 1 and 2 etc.
Agree re Sparks. There are some good offers but such a faff to get them onto your card. T- shirts are dire, boxy and square. Mens undies are great as are some of the kids clothes. Why all the plus sizes. I am a 10. They always seem to be overstocked with 18 plus size. Get the staff onto the floor, asking if people need assistance.
Personal Shopper? many times over the last year I have gone online to order say garden furniture and its out of stock. No one knows (or cares!) whether it will come back.
Sort out your cafes. Massive queues and the public are not helping by faffing around. They have self service cakes on display. I have seen kids stick their fingers in the cake or pick up a scone to be told to put it down. Waitress service?
Stop thinking like most big companies that the easiest thing to do is get rid of staff. Its not. Look at John Lewis. They empower their staff to resolve issues and queries. I went into buy one of their most expensive mens suits for DH - think over £600. The young lad wqas clueless. He had an iPAD and showed me a picture. There was nothing on the shop floor even in the wrong size to look at. He told me I could order it but then I would have to queue, check it was in stock, come back to collect and then potentially back again to return.
Sorry, its such a shame its going wrong for them.
Their bra fitting service is terrible. Employ someone senior from Bravissimo/Rigby and Peller to train a hit team. Get some PR to launch this. I am a size 10 but a 30 FF. Almost impossible to get this at M&S. Their underwear dept looks great but I cannot buy anything much because they don't have anything my size.
Just get more staff and more empowered to resolve issues without having to refer to a manager.