To say that life insurance adverts always aimed at blokes annoys me

[windermerebell]

Ok a small thing the grand scheme of things but it’s really annoying me.
Life insurance adverts always have the bloke seeing about life insurance so his family will be looked after when he is gone. It’s never the women who is seeing into it and commenting that her husband would need it if something happened to her so he could pay if the mortgage and some bills.

Me and my husband both have life insurance as both of us would need help if god forbid the worst happened.
It’s still always the man seen as the main breadwinner which I know is the man in a lot of cases but come on some equality please

Shampoo adverts overwhelmingly show long haired women. If those are the main purchasers or best show off the product is it unreasonable to feature them in the advert? Not really.

I use a men's skin product that a lot of women have started using as a make up primer. I'm not crying into my cornflakes because the advert only has a man in it.

It’s still always the man seen as the main breadwinner which I know is the man in a lot of cases

There you go then.

I'm always insulted that Stana stairlift adverts are aimed at old people.

Women eat yogurts and look after children, men eat crisps and watch sport. Old people don't let incontinence and dentures hold them back, and young people don't let periods and acne hold them back.

That's advertising, not a true reflection of society.

It's just a reflection of who needs it most. Just like shampoo, nappies etc when being advertised.

If you did a poll on MN realistically what do you think would be the percentage of women who earn equal or more than their male partner? I'd guess the numbers would be low.

Rather than be angry at a firm targeting its main audience, be anygry at all those that subscribe to the theory that men work and women don't or make a token gesture.

@LostinShoebiz Can I ask what the product is?

Nivea sensitive post shave balm in a glass bottle.

acceptableMargin

Not really as straight forward.

I had this conversation with a friend years ago.

We were new parents, they had taken out insurance just for him, I asked why? She said it was because he was now bread winner.

I told her, both dh and me were covered plus critical illness.

I pointed out if she died or became critically ill how would he manage to look after the DC and or her and run the house. without it effecting his job, or paying a shit load of his earnings on childcare/ carer.

I asked her how much of his earnings would be paid for a nanny or such to cover the hours he wouldn't be home, and nursery/ after school care also didn't cover.

If DH or me suddenly became a single parent family through death. the impact is just as big for either of us.

I think it's changing as both myself and partner had to get life insurance to get our mortgage last year, even though I'm a SAHM. Maybe they're recognising that if I died then partner would still be in the shit regarding childcare, taking a loss of his earnings etc.

There are plenty of examples here of people who need life insurance taking out life insurance, usually on the basis of professional advice.

The question raised by the thread is why the OP was watching adverts: allowing advertising to infuence any purchasing decisions - especially hugely significant ones like life insurance - would be grossly irresponsible. You simply shouldn't be watching the adverts, or looking at adverts anywhere else.

skiiltan not sure OP was implying it's swayed her decision.

But more the the little lady style of "don't worry your pretty little head" it's the men who need to think about this, not you sweet heart.

Because that's how adverts that like this that solely focuse on advertising to men, come across.

No it would not sway my decision. It’s like the above poster said it was more the implication that women are pretty little things who need to be looked after by their husbands.
Sorry I know it’s a little thing, it just annoyed me a bit that’s all.

Also the adverts kind of come on I between programme so you end up watching them. I don’t seek them out

It’s not the company who is advertising the product’s job to be 100% politically correct and pander to what people think is right, they’re trying to sell their product as best they can, hardly something to get wound up about!

There is advertising for life insurance to cover the costs of a lost SAHM, but not on TV, because it’s such a sensitive sell.