Just that really. There was terrible abuse of vulnerable autistic and learning disabled adults at the National Autistic Society's Mendip House in Somerset. They were ridden round like horses, fed chillies, slapped and thrown in the swimming pool - all "for a laugh" and by NAS staff in a residential home that they had themselves accredited. The NAS first tried to "bury the bad news' by unveiling it via a new Twitter account with only 21 followers last Friday (marking a new low in PR strategies). And then, when that strategy backfired in spectacular fashion with a huge online backlash, they earnestly promised to be totally transparent and produce a full timeline about who knew what when . This, almost amazingly , they also tried to sneak out on Wednesday with little fanfare and using the same link (it's still up on Facebook, so if you weren't looking, you wouldn't know a new statement has been issued). Jeez, who's doing their PR?
Now sh*t happens, and bad apples turn up in institutions, but it's how quickly and how transparently you deal with them that says whether your organisation prioritises a) making damn sure this kind of abuse never happens again by shining a bright light on what went wrong or b) covering their arses.
As mum to a boy who is autistic and learning disabled, and could never tell me if someone was being nasty to him behind closed doors, I"m appalled not just by what happened at Mendip House but also how they've handled it. It's both dumb and cynical.
Also think the new statement contradicts their earlier PR positioning - that action was immediate once head office were informed of the abuse, but that sadly there were two years before that when "local management" didn't report the abuse upwards. The new timeline is playing some very silly games with wording, which gives me even less confidence that this is in fact true.
Were these poor people left at the mercy of abusive practice for 2 years because the NAS is basically a shower of shi*e?
Two things are for sure: 1) they've damaged their brand even more with this sneaky PR strategy and 2) my beloved boy will set not one foot over the door of an NAS-run school or home.
www.facebook.com/NationalAutisticSociety/