Someone in a town local to me brought up a couple of gyms in 2017, which sadly have now closed as of this last week, for the reason of lack of customers. Apparently when the new owner purchased them they were profitable and had rough gender ratio of 60/40 male to female members.
The new owner decided that they wanted to increase the number of women attending their gyms so brought in a policy of woman only hours between 4pm and 8pm Monday to Friday and Saturday 9am-4pm. But instead of offering male members a discount because all the prime hours had become female they expected the males users to pay the same membership rates as the female yet being locked out from using the gym in prime time.
So when the predicted drop of the male clientele (why would you pay for a gym your not allowed to use) happened, instead of adjusting the problem possibly looking at altering the woman hours to attempt to win back her customer base (as in maybe reducing the number of days or hours that were woman only as all prime time is a bit much). She went on a massive rant to the local press suggesting that her clients were sexist pigs for leaving her set of gyms in droves, which basically pushed the majority of the remaining male members to unsubscribe and only reversing this policy 9 months after implementing it after the damage had been done.
AIBU too feel that the owner caused her own business to fail by treating a large portion of her clientele badly rather then the town being a massive den of sexist pigs as she claimed in the local news this week when she closed her gyms permanently as the woman who joined up after this policy was implemented did no were near cover the loss of the ones she lost as she apparently had only predicting a lose of 5% to 10% of her male customer bases despite them being locked out of all the peak times of the gym while not even getting a discount to reflect the limited time they could use it.
AIBU to think she brought this situation on herself and to have lost most of my sympathy for her after she went on a massive rant about how sexist the town is for voting with their feet and not supporting her local run business.