I sued to work with a couple of health prevention workers who thought the key to getting people to live healthier, was to tell them this would help them to live a long life. But the reality is for people struggling to get by, this is not important. If you are struggling to get by, a bar of chocolate is an easy reward, or pizza is an easy dinner. Our society is set up to make unhealthy living the easiest way to be. A truly healthy society would be set up to make a healthy way of living far easier.