For me it's a bad campaign b/c
I don't know who it's aimed at. 3yr olds? 15 yr olds?
The blurb talk about sugar as much as calories
I don't know what the objective is: lower sugar or reduce obesity?
It's performance eating, to impose strict rules, instant easy fail (I admit I have an anxiety about failure, and would rather fail than worry about failing). When I've tried to keep to 3 meals a day, I overeat b/c I'm scared about getting hungry before the next strict food time, so I have to stuff my face as much as possible whenever food is allowed. Whereas I can relax and only eat to hunger if I snack, and only snack when hungry. No Snacks = recipe for obesity & bad food relationship, for me.
if this morning, DC don't eat anything until 11am, is that a 'snack' or is that breakfast? How do you know?
Obvs. I don't insist on large meals, either. I think there's some other assumptions being made, about other food intake in the avg family, that don't apply to us & I don't know about.