To think store designer shouldn't get paid.,

[RecallRecall]

Ok.name changed.
This is really annoying me. My local department store ( House of Fraser) Chichester had a resign a year or two ago, Obviously someone was paid a fortune to redesign it because that the rate for people that do design. Lots of shop disruption.
So shop windows reflect ground floor layout. Used to be ; Men's, Jewellery, Paperchase, Shoes., There used to be a lovely window display of shoes ( always tempting but great at sale time ) and I often would run into Paperchade to buy cards and wrap being right by the door .

Now new store design is " Mens , Make Up and Jo Malone where shoes used to be.

Its shite. No one looks in a store window and thinks "ah I must look through all those plastic lipstick samples to find a red" And Jo Malone is lovely but it's not " god, I must have those boots in the sale "

Chichester town is heaving. The department store is dead. It never used to be. And they will blame Brexit or something when clearly someone in store design has been a tool.

I love the " weirdly over invested" comments. Does no one one miumsmet have anyone that works in " a shop" . If this place closes it will affect loads of people. For no reason other than some one has gone with "research" despite the shop being empty.

Spend more time worrying about your grammer and spelling and less time worrying about shit that doesn’t actually affect you.

Try proof reading your shitty posts before you post them.

It'll get even deader with Brexit.

All these people that used to fill the shop have now abandoned it because the window displays have changed? Seems unlikely.

at the USB.

Why have you namechanged?

This is obviously based on actual research, because John Lewis in Cambridge also has a giant make up section on the ground floor, opening out into the shopping mall. It is like an entire self-contained street of makeup leading into the normal main store.

It totally is, I was there this evening! But it's also non-make up products, I made a few purchases from Ren, Neil's Yard, Bumble&Bumble and Aveda. So not all bad (no make up purchases though)

Sorry OP, not the point, I know!

It's probably more to do with the fact that department stores are twice as expensive as anywhere else, for the same stuff, and people don't have time for that shit anymore.

At least with a big Tesco's you can snack on grapes the entire way round.

Ahem Priscilla - if you're going to berate someone about their grammar and spelling, then at least spell 'grammar' correctly .

I'll just helpfully add that shopping in my local Debenhams is like trawling through a jumble sale of shite.

Got that off my chest in time for Christmas.

All the department stores where I live including M&S have make up on the ground floor. Its gifty stuff that keeps it ticking over...then while youre there buying you SILs smellies you pop up the escalators and see the sale rail to the left..(its always to the left??)

Works fine.

It's probably more to do with the fact that department stores are twice as expensive as anywhere else, for the same stuff, and people don't have time for that shit anymore.

I'm inclined to agree. They also don't offer a 'shopping in your pyjamas drinking wine at midnight' option that the Internet does.

Also, it's Priscilla, Queen of the Desert, not Pricilla, unless that was a deliberate error?

Grrrrrr. The point is that anyone can sodding understand that make up IS NOT inte stressing to most people. Nor is Mens clothing . Nor is is Jo Malone because you can get all of that that cheaper online...,.,

People want nice stuff for themselves or friends. Straight easy, hence store.

Baby stuff is usually up by the shit cafe that the old'uns love: its the great aunt level and they want to be up high away from the riff raff

Things at the door are there because they need more footfall in those areas. A Jo Malone window might not entice you in, but if you need to go in for paperchase, which people will do, having to walk past those areas will make you more likely to buy something from them. If menswear is only at the back, most female shoppers will only go there specifically to buy something. But if you have it in your head that you have to buy “something” for your partner or dad or brother but hadn’t quite worked out what, you go in for your card, pass some snazzy sweaters you think “oh dad would like that”

Stores are not there to make it convenient for you, they are there to try to get you to walk round the whole shop before you get to what you came in for.

In Leeds the John Lewis, house of Fraser and Debenhams all start with makeup counters and they're all usually busy.

Mens is low/ground usually. In and out. Swipe card done.

They rely on women being systematic browsers who will get to the 3rd floor at some point..

I buy more make up than shoes. So perhaps they have designed the store with me in mind. Thanks H of F :)

My nearest HoF doesn't actually have a shop window as you walk straight in from the shopping centre. What a missed opportunity to entice/piss off customers.

Chichester House of Fraser always used to have loads of make up on the ground floor, menswear and accessories. In common with most department stores.
It's on an awkward street anyway and isn't on one of the main shopping streets.

I’m with you Recall the next in my town has just spent a no doubt a stupid amount of money on a refurb.

Loads of people like me just use it as a walkthrough to get into work away from the rain.

The floor we all walk through is men’s wear. Me or no men I work with that I know of has ever thought 'oh that’s a lovely jumper i see every day I’ll buy it on the way to work'

The sparkly things, impulse buys and the Christmas items are all below the escalator I get on. I think 'ooh sparkly' but it’s never enough to make me get off the escalator and go back down again to buy the item.

Who pissed on your chips, Pricilla?

It's per se, OP. Not per say. Per say means nothing. Per se is Latin and means"by itself" or "in itself".
Thought I would turn this thread into a useful one.