To despise twee food packaging which talks about itself in the first person?

[Esker]

Just opened a packet of Ella's Kitchen baby rice and it says the following things about itself:

"I'm organic" (fair enough, I suppose)

On the back: 'Hello. I'm an organic banana, maize and quinoa baby rice. I'm super scrummy at any time of day.'

Instructions: 'Store me in a cool, dark place. I'm best used within 28 days of opening me.'

I blame Innocent smoothies, as they are the first company I recall doing this.

Why this cutesy, twee, first-person chat? AIBU to find it patronising and beyond irritating? Or am I just a grumpy killjoy? I get that their marketing concept is to suggest that they are in some way addressing the babies who will consume the product, but why does this need to follow through to storage instructions and nutritional info on the back of the packet?

wackaging

I don't usually use this acronym but I'm going to ... LMAO!
or ROFL

I hate it - it’s infantiltising.

My DC can’t believe that there was virtually no information on food packaging when I was a child. No use-by date, no list of ingredients, no allergen alerts.

I’m not going to say, “And we all turned out ok”, but I really want to

I dont like it, I think its a bit cringey. I dislike the little rhyme on the Kallo rice cakes pack.
There's also a little "story" on the back of (I think), Moma porridge, about them sellling oats out of a drawer or filing cabinet, or something. Its porridge, we're not reinventing the wheel here!