Just that really. I have a friend who works in advertising and she says business is tough right now. Are people getting sick of being bombarded with messages and does anyone actually bother? Personally I fast forward on adverts on my recorded sky programmes, I shut down stories on instagram when a promoted video comes on. I don't buy magazines only digital because I dislike the pages and pages of adverts and leaflets shoved inside. I also think most adverts on tv are a bit rubbish / cringe. Who watches and doesn't rapidlg scroll through the paid promotional content?!