I mean, what is the point of a digital bedside clock that you have to actually press to be able to see the time in the dark? Looking for one for my soon to be 7 year old son, to replace the groclock he's had since a baby, and they all seem to have that grey display that you can't read in the dark. I want him to be able to glance at it, see it's 3am and go back to sleep! Not have to rouse himself to press a button, and actually in his case as he's in a mid-sleeper, with no shelves nearby, he'd have to actually get out bed, and climb down to do it. Just bought one from Smiggle, that says in the online description 'with backlit display (for night time), and thought I'd cracked it, but the backlight goes off after about 30 secs, no option to leave it on. Presumably because it's batteries. Happy to have a plug in, but can't find anything vaguely cool (it's a bday present) that does this, and getting frustrated looking at the online descriptions in John Lewis and others as it's just not clear whether the display is visible in the dark. I say again, surely this is a crucial feature for a bedside clock, which should be highlighted in the product description!