Why no pressure re sugar,red meat,lack lack of fruit/veg, of exercise,too much screen time,not enough language exposure......?
You're right. No one ever, ever criticises mothers, shames them or makes them feel inferior over any of those things.
There are never any sneery or judgemental blogs on Mumsnet, and the Sanctimommy Facebook page is entirely populated by content about infant feeding.
There are also definitely no high-budget public health campaigns about fruit and vegetables, or what children are fed at school, or childhood obesity.