To ban DC from watching kids ads?

[Pinkoyster795]

DS (4, almost 5) is going through a phase of wanting every toy he sees. Not so unusual you might think, but he approaches his friends' mums and asks them if they can buy him certain things too.. we have a house literally full of toys, and I do (mostly) get him what he wants but he has to wait till birthdays or special days (religious celebrations etc). He's going through a phase of wanting Power Ranger toys which I mostly resist as they involve guns or swords, but that makes him more 'obsessed' with them. He hid his friend's toy (that he wants me to buy him one of) at a play date the other day so he could come back and take it later! I'm going through a difficult phase with him at the moment (see previous post) so don't want to spoil him at all, but at the same time want him to know that he can ask for things rather than take what doesn't belong to him.

That's the reason I have Netflix and amazon. No adverts.

He sounds like a normal 4 year old boy to me. I have one as well. We asked a friend round to a play date and ds tried to give him a list of toys from his house to bring.
Teach him about money and being a good friend first and foremost. If you can get adverts out of his life for a while that's a bonus.

Fairly normal. My dd tells me 1000 times a day she wants an ipod. I say no 1000 times a day.

I was the same with wanting a chopper when I was 10. I never did get it. It didn't effect me much.

Yanbu.

Fwiw, my dc isn't 4 yet, but I have lots of nieces and nephews and remember them going through a really 'challenging' phase at 4yo. They all seemed to become less challenging when they'd settled into school. Not saying, do nothing obviously. His behaviour does need to be addressed.

Your DS sounds totally normal but adverts are highly manipulative so YADNBU from protecting his brain from them.

Kids ads should be banned completely IMO. They are in some other countries.

They won't be banned in this country any time soon as the powers that be care more about their friends making profit from this than protecting our children from it.

'We don't take friends toys'
'There are some children who don't have any toys'
'If you want a new toy, we need to sell some of your old ones as new toys cost money'

Break down the reasons he can't have them, a blanket wall of 'no' is not going to work

Thanks all for the useful advice. I rountinely tell him how lucky he and sibling are for having lots of toys to play with. We go through all the drawers in the playroom every few months to donate things to charity, and they love to do this (only cos they think they will get more toys?!).. this morning DS tells me that he wishes his friend's mum was his mum instead of me cos he gets to watch what he likes (DH and I have banned the watching of all channels except CBeebies) and I'm a 'very bad and mean mummy'.. mum of said friend is a childminder and they have lots of 'big boy' toys that I don't get for my DS. Obv I know he's only 4, and doesn't mean it, but I still feel a bit meh.

Ouch! I'm sure he doesn't mean that op.

My niece used to frequently say to her mum; "my daddy is the best daddy in the whole world. Auntie X is the best mummy in the whole world"!