@Glen
No one has said that the women are "just shit".
Would you like to watch the English women's team play the men? Of course you wouldn't. At best, the women would be humiliated. More likely, they'd have career-ending injuries.
There are some sports where women tend to be better than men but these are very few. There are a few where the playing field is equal (sailing was my 'educated' example) but on the whole, men's sport is more exciting than women's. To pretend otherwise is foolish.
Televised sports isn't about promoting equality, it's about watching the best of the best. I'll enjoy seeing the women's Olympic field events but not pretend that women's rugby, cricket, field hockey etc is anything like as great to watch as the men's.
I'm an old-school feminist. I don't want pity. I want a level playing field (no pun intended). If women's rugby won't attract the viewers because it isn't as watchable, I don't want it televised anyway because of some quota imposed on the broadcasters.
You're correct that funding is catching (I'd say caught) up in state-subsidised sports.and this is right and fair. Televising shouldn't be about pity though.