to be pissed off at shops using cutesy names for clothing?

[Mojomarm]

Just had an email from a high street retailer I really like about their new range of jeans, but it's really pissed me off as it's yet another retailer who insists on 'naming' their jeans.

Isla/Jade/Lily/Riley/Cherry/Name of whatever celeb is currently most famous and accessible etc.

It makes me want to vomit. WHY DO THEY DO THIS?! What's wrong with just leaving the description as Skinny/Flared/Bootleg/Super Skinny etc. Why do they think we need to 'name' our clothes this way? And it's not just that one retailer either, loads of high street stores do it. WHY?! It's a retailer that targets the mid 20s+ shopper too so it's nothing to do with appealing to a younger market.

I've noticed it's mainly jeans that it happens with, but thinking about it, it's starting to happen more and more with other types of clothing. 'Betsy' dresses or 'Marie' skirts. NO. JUST STOP IT. What's wrong with it being called a Red Floral A-Line skirt or whatever is actually is. A cute name isn't going to make me more likely to buy something. Call me old-fashioned but I buy clothes that look good on me rather than what they're called.

You never see it with men's clothes either. Have you ever noticed a range of Mens' shirts called Simon? Or trousers called 'Clive'? No. No you have not. Because it's stupid. And in my eyes sexist. Or is it just me BU?

Mid 20s is young

Trousers called Clive! I am dying to be honest I hadn't thought about it, and now I do, I still can't get worked up. It's just clothes isn't it, bigger things to worry about in life than a pair of Leigh jeans.

I love the names of pushchairs these days. Very 'off road', 4 wheel drive.

I'm with you op and weeping with laughter at shirts called Simon and trousers called a Clive

I have a minor yet definite hatred for the stupid names Clarks come up with for shoes. Is that actually someone's job? Orabella Wish? Griffin Mabel? Really? I do sort of see the point but the ones that they chose are like someone running their nails down a blackboard to me.

I'd like a jumper called Brian actually. It'd be all soft and cosy, and most likely beige

I think it's because if you have thousands of items of stock there might be several similar items. I'm thinking specifically of ASOS, who name all of their clothes ridiculous things. If you called every black midi dress "black midi dress" it would be a bit boring and confusing. Why not call one Saffy, one Toulouse and one Shaniqua?

The pool of names to choose from must be getting smaller and smaller though. My wedding dress was called Mildred.

Mildred makes me think of Mildred Hubble so I picture you getting married in grey and black, probably stripes.

I think Boden or Toast kicked this one off. For me at least, but it was a relief not to read "sassy sun dress" or, the case of Toast, "cotton picker's tunic".

Yes, we're currently on a JoJo bows thing at the moment.

They're just bloomin big bows, but they're known as JoJo bows.

I can imagine one of those Dad jumpers with leather elbow patches would be called Trevor. To be paired with a beige pair of Clive's.

At my work we've just started this because it's easier to describe the items to each other and customers. We don't have to say get a 'wls538 in large please' you can say 'Amy large' and customers can say 'Amy' rather than ' black, long sleeve slightly baggy slash neck'.

I'd like a jumper called Brian actually. It'd be all soft and cosy, and most likely beige
Ooh, no. Brian would stick his woolly extremities where they had no right to go. Especially if he'd been knitted in Hull.

OK, I will concede that a wedding dress called Mildred is pretty amazing. But the rest just annoys me. And I know it's petty!

The jojo bow is a particular brand by someone called jojo though.

It didn't look like a Mildred, I promise. It did make me laugh every time I thought about it, though, so there's that.

My DH came across a hoodie which was called my maiden name! I bought one for myself and one as birthday present for my brother. It is an unusual surname but there are a few villages with the name. I contacted the company out of interest and they said they'd named the series after places going through the alphabet and one of the designers had been on hoilday there!

Most shops "name" their clothes. I work for a outdoor/travel brand and everything is named, but not with human names.

It just makes it easier when it comes to stock taking, organising the shop floor or stock room or for knowing what people are looking for.

I would love a jumper called Clive or Brian though

Surely everywhere names everything they sell though?

Ikeas naming strategy is good.

I agree it's a bit silly but the best jeans I've had were the M&S curvy ones they no longer do called Eva and the fact they have a name has made it easier for me to find a few pairs on ebay!