Macmillan is a fantastic organisation, but I'm a little concerned by the new fundraising campaign. Is encouraging people to shave their heads really going to raise more money than the advertising campaign costs?
It seems a big ask, rather than a 5k run, that ice bucket challenge, or an coffee morning.
Is it just me? I can see it excluding a lot of people (including me) who might otherwise have participated in something like less "extreme", so that's a loss of potential money there is it not?