Meh. It's very existence is a pain in the bum and lead to various status updates with people virtue-signalling that they breastfeed and are, ergo, better than you.
(Look, I breastfed two kids to age 2, I just didn't talk about it or post pics online or make status updates about feeling #blessed with my #sucklebuddies or whatever. Breastfeeding was something I did to feed the kids and avoid washing up, I didn't use it to give myself a personality, like sooooome people do. And yes, I support a woman's right to breastfeed everywhere. This isn't about that. This is about that one person who annoys everyone by talking about nothing but breastfeeding and cloth diapering FOR EVER and then changes their FB job to "milk maker" or something, and posts nothing but breastfeeding memes, and it's not about the acts, it's about them being annoying.)