My dear friend has struggled with her weight since we were in school, and despite being an intelligent woman, has wasted an awful lot of money, time and energy in fad diets/pills/shakes/teas/etc promising miracle results. Yesterday she told me she's started Slimming World, and is really excited about this diet because it lets you eat unlimited amounts of food and promises you will lose weight regardless. I thought she meant lettuce and cucumber but as the conversation progressed she told me you can have unlimited potato, pasta, rice etc some days and unlimited meat others. I didn't want to argue about it but when I got home I Googled and yep, that really is the promise, from a major, supposedly reputable diet franchise. Am I missing something here? That just seems.....not possible. And if not possible, it's false advertising, which is illegal. Am I missing something?