I've just watched this advert and it's given me the rage. I get that people want to save for their kids, but for goodness sake, I'd bet most of the people putting their 'spare change' in their kids name don't have enough pension savings in their own name.
I know people want to help their kids, but not worrying that your poor old mum can barely afford to eat, seems like a pretty good gift to me.
AIBU to think that mumsnet should not be pushing the concept that giving to your kids is the 'norm', 'must do' thing. It's another burden on hard up families and is frankly nuts..
Disclaimer: I work in pensions, but volunteer in the Citizens Advice, I see all sorts of shocking scenarios and no pension is right up there.
Flame me as a child hater!