I posted some significant number of pages back about really cheap flights and Ryan airs sale covering Oct half term starting yesterday.
A few people asked about when I book etc. Generally we fly Easyjet so we book near to their release dates. Welike Easyjet because they have a really generous carry on luggage allowance. Its a 55cm case (small suit case) with no weight limit. We find that with afficient packing we can get clothes and all my holiday essentials (kitchen roll, toilet roll, baby wipes, hand towels etc).
I subscribe to the airline newsletters so get a mail when flights come out. Towards the end of September its usually Easter hols and then about November its Summer holidays. May for October and Dec. The last few years where Christmas has fallen mid school holidays the week pre Christmas is really cheap to travel. Its low season just about everywhere right upto Christmas eve. We've done a five night in Iceland and 4 night in Vienna for a fraction of a summer break. Swimming in the thermal town outdoor pool in Reykjavik in heavy snow (£12 for the 5 of us) was a memory I'll never forget. DD and DS2 running wet in swimsuits through the snow to zoom down the water slide - absolutely mad.
We look at the local easyjet flights and where they go then have around four destinations we fancy that we research in a bit more detail. We check airbnb and homeaway.com to check if accomodation is readily available and the price.
We check out car hire prices or public transport options for each destination.
We check out if other airports locally or further afield fly to the same destination.
We work out dates that would work for us to travel. Lots of Northern Europe August is mid rather than peek season, certainly Scandinavian countries. Denmark in August was fab. We stayed in a wood chalet on a park near Legoland for a few days at low rates, legoland was quiet - walk onto most rides, tourist stuff all open but quiet. We also had a week in a rental property on a swimming lake near Copenhagen too, again off peek rates.
On flight release morning we do a quick check of our preffered destinations list having already compared accomodation and car hire costs and do a rough cost of each holiday option. Its not always about cheapest, its working out what is best value. A week in a large house with wifi and a swimming lake means that you don't need lots of expensive days out, relaxed home catering. A week in a hotel room you're eating out and going out every day.
If flight one way is cheap but heafty in the other direction we check alternate return/ departure locations. For Berlin it was £20 each less to fly out from Manchester and back to Liverpool. We were being driven by my lovely dad and he didn't mind as there wasn't much in it between the two in terms of miles.
When the kids go to bed we book sometimes we sleep on it for a day or three. Prices start to go up typically after about a week.
If you over research flights once released I'm led to believe the price goes up. Its worth clearing your cookies data periodically.
Another snipit I recently learnt about is airport tax isn't the same from every airport. Particularly relevant if flying long haul. The tax is set by departure airport so flying Manchester - Heathrow- Florida can cost about the same as Heathrow- Florida because whilst the internal flight is extra the tax is set on departure airport not every airport on route and its much less. If you depart Inverness I believe its very low, likewise if you fly to Dublin then US you pay closer to EU flight tax rather than international.