AIBU? typed in 'books for 13 year old boys' as I am searching for a birthday present for my soon to be teenage nephew. On the first 2 pages of the resulting search were 2 sponsored links to crotchless knickers!!!! How on earth does Amazon justify the appropriateness of such items in the midst of a list of children's books. I had always assumed that there were checks and controls in the coding of these sites which would mean that such a search would not link across to such items. Clearly I am very naive. I have clicked on the 'report inappropriate advert button' but are unsure of what exactly happens next and if Amazon actually have the time or inclination to actively follow up all such reports, given they have no means of contacting you back with their conclusion.