Watching the Europa cup final on BT Sport as as the male presenter and three male pundits handed over to the two male commentators I had to ask myself where the women were?
I know lots of women who are football fans. Yes there is the women's game, but as far as the fan experience goes, it's just not on the scale of the men's game currently. Therefore most women still follow the men's game and would be just as knowledgeable and engaging on the subject as any man. Yet they don't seem to be given a voice by the broadcasters?
To put it in terms the football industry would appreciate (money money money), they aren't making any effort to include 50% of the potential audience for their product?