Just that really. Seems people can't just go to the gym or cook a nice meal or love their DH, they have to advertise it on social media.
I know there's a fine line between showing off and simply sharing an achievement you're excited about - if someone's run their first 10k or made an incredible cake or it's their anniversary, and they're excited and want to share it, I'd never begrudge that. But sometimes I get the feeling people are subtly sending out a message to stake their claim in some way - e.g. 'Don't forget I'm fitter than you', 'don't forget I eat healthier food than you', 'don't forget I can run faster than you', 'don't forget I have a perfect relationship/children/life'
AIBU or do you ever get this feeling too?