It's just the opposite, Anna. People in this country (and in the West generally) are obsessed with 'fat' being equated with 'ugly'. I'm all for political correctness if it means that my 5-year-old (who was weighed in school yesterday and was just below the 25th centile for her age, though she is around the 50th centile for height... in other words, she's as skinny as a rake) doesn't go around saying that she's fat . It freaks me out when she says that. Thankfully, she also eats like a horse, so I'm not desperately worried for now. But where has she got this idea that she's fat from? Not from me... I won't have a scales in the house! She's got it from people who think that looks are everything.
Mind you, in general, I think that political correctness (aka not hurting people's feelings unnecessarily) is A Good Thing!