To wonder why I can suddenly link to other sites?

[Tissunnyupnorth]

Is this something new that I don't know about? Today I've noticed that when I'm on a thread, links come up to other websites, when that company is mentioned. So far today I have noticed Sainsbury's, Asda and eBay?

Anybody else? Assuming it's a marketing ploy?

It's probably something that's snuck in and isn't supposed to be there.

There's a thread about it on Site Stuff, it's called Skimlinks, MNHQ are using it as alternative advertising revenue.

They did it on purpose? Lordy.

Thanks for this, thought my phone had picked up a virus from somewhere, nice to know it's not just me.

It's for ad revenue. Particularly charming in posts where the OP is baring her soul about a grave problem, and the text is filled with skimlinks. Tasteful.

Wow. Agree with CaoNiMa, baring your soul whilst providing an advertising opportunity. Not sure that sits well with me.

It is a stupid idea - it ruins any serious point a poster is making when the post contains skimlinks taking you to bloody ebay or some shite.

This is awful. I was just reading a very difficult thread regarding a little boy with SEN. Somebody was advising re a psp (parental support programme). Lo and behold the thread is now full of links to psp handheld game devices on amazon. Mumsnet - are you monitoring this?

It's awful, especially if you're typing about something serious and these bloody things appear. So I guess the answer is to not use any company names when posting.

Not good MNHQ - don''t know how much money you're hoping to generate but I won't be clicking. I'm sure we're all quite capable of going directly to a company's website, should we wish to do so

I think if you use an adblocker, as well as blocking all the adverts (obviously), it prevents these words being turned into links.