What a con!

[Justbecauseitsso]

A certain large UK airplane company (can I name and shame on mumsnet?) has tricked me into booking my holiday in their apparent sale.
I booked on the last day of their sale and 2 days later I find out that the very same flight now costs £150 cheaper! They won't refund me the difference when I called. I'm livid. These sales are a con and so this a warning to all - don't fall into the same trap as I did.

As if families don't already get penalised for having to travel during the most expensive times of year we now get conned out of more money for stupidly believing that when a major British flight company proclaims cheaper flights in their sale they are basically lying 😡

Air fares change daily, and it's all based on passenger loads and expectations

Having a price go down after a sale is just a fact of life, not a con or a swizz

Do your homework
Work out how much you want to pay for your item and then buy when it gets there

OP, I get it's galling but I think you'll find you don't have much of a case, they'll argue that the sale price was in comparison to prices prevailing on that day and it will be covered somewhere in the t&c. It is very much a lottery with flights and depends on so many variables. I put flights on price watch and try and grab them when they fall near to what I consider a good price, sometimes if Id waited they might fall more but sometimes they soar or sellout so I might lose out all together.

Time is ticking – only 5 days left to book your unforgettable 2017!

Earn the right to travel-brag this year by booking the holiday of 2017 in the British Airways unforgettable sale!

There’s also up to 25% off selected short haul flights! You’ll have to be quick, the sale ends on 31 January.

The above was part of the "Sale" promotion we were duped into. We booked what we were led to believe was going to be a 25% cheaper short haul flight. It announced it throughout our booking online that it was 25% cheaper than their normal fares. 2 days later it was 150 quid cheaper. If it's not a con I'd really like someone to explain what it is because it doesn't seem like an honest way to do business.

There is nothing in that wording that says they won't be cheaper at another point. You were getting 25% off the current price.

It isn't a con, no matter how much you want it to be.

Narky Monsoon, Gap, ToysRus, Amazon, and apparently Easyjet according to the above.

Those are ones I've personally used...god knows there are many others.

So then the word "sale" is completely misleading and should not be used for flights because there will never be the cheapest fare at any one point.

just there is nothing to stop you punting it in the general direction of the ASA.

I think if something says last chance to buy at the lower price....then reduces it further they are being dishonest.

ASA forms are easy to use.

Thanks Morphene For the tip.

Yep, report them, have them penalised so they'll never be able to offer deeper discounts on flight sales again after a sale just because you can't accept that the sale price was relative to the original price for that fixed period as clearly outlined in the advert. Didn't you ever buy a dress in a sale that then still didn't sell out so it got a final reduction later? It's not a con it's a perfectly legal and normal business practice.

You would only have been conned if it mentioned in the terms and conditions that "these tickets will never be on sale at a lower price".

But it didn't say this.

So you weren't.

I suspect you may find that the reason they lowered the prices again after you bought your tickets was because not enough people bought tickets during the sale and the aircraft is still half empty and an empty seat = no money.

The above was part of the "Sale" promotion we were duped into. We booked what we were led to believe was going to be a 25% cheaper short haul flight. It announced it throughout our booking online that it was 25% cheaper than their normal fares. 2 days later it was 150 quid cheaper

You were not duped and it was a sale. Did you not understand my rather excellent analogy upthread?

Just because something is sold at a discount to the FULL PRICE does not by any means mean it is the CHEAPEST POSSIBLE price. Sales do not ever promise you that the item you are buying will not be available for less at another time.

The entire point of the sale is for them to get rid of something that is not selling at the full price. If after the sale there are still a few left, they may well be even cheaper. This is obvious, and not a con or a dupe or a swizz. It's just basic commerce.

Narky Monsoon, Gap, ToysRus, Amazon, and apparently Easyjet according to the above

Yeah, none of them promise that.

What do people fail to grasp about a free market economy?
Things cost as much as people are willing to pay for them. At a remote petrol station I once paid £7 for a bottle of water and a sandwich.

icanteven ShotsFired See if you can change your flights and get money back - lots of airlines allow this.

Thank you, but unfortunately not these tickets, not this airline. Not to worry, we still got a fab deal and we also just unexpectedly saved a couple hundred on another element of the trip so we're almost running even