we should apply the same standards to as other products intended for children
This is a very good point.
Why is there a massive panic if a product for a child is even slightly linked to accident, injury or illness but discussing standards for formula companies is forbidden because its mean and judgy 
I honestly do not give a toss if people FF or BF (which makes me pretty unpopular on MN because you are supposed to hate one group and fit into the other).
But who would't care about how mothers are targeted by unscrupulous corporations? Why is it assumed by the majority that large businesses are in it for the money and have to be watched yet formula companies (who don't just make formula) are somehow exempt from this caution?
They do not develop and market their product to stop babies dying.
They do it to make money and they prey on the guilt and fears of women to do so.
Follow on milk and toddler milk are accepted as necessary now. What a load of rubbish.
I swear to God that if they could get away with saying 'feed this to your baby or you are rubbish and if they die it will be your fault' they would.
Most companies would love to use that strap line for their products. Why would someone who is trying to shift baby milk think any differently?