I know personally of three women who have had PND, one extremely seriously, after trying and "failing" to breastfeed, and I think I was lucky not to get it myself. How you feed your baby has become so emotive, with formula feeding so thoroughly painted as "second best" at every possible turn that many, many women feel incredibly guilty and that they've let their babies down when breastfeeding doesn't work out for them.
Then we need to work on stopping the ridiculous competitive baby feeding rhetoric.
Which leads you back to the company that started it in the first place! The company that has killed countless babies by spreading such crap... and continues to do so wherever, however it can.
Not having discounts does not prevent women in developed countries choosing to ff or switching to it if they can't bf comfortably / at all.
It doesn't even stop women in 3rd world countries having access to formula, should they need it.
It just reduced Nestle's opportunities to make the ff / bf debate even more emotionally fuelled, full of lies and, obviously, lining their corporate pockets!