Aderyn2016
I worked in a place that made TV housings back in the day, we mass produced black and silver, the companies wanted to make some different colors so we produced yellow, white, purple, blue and pink.
The TV's inside where all the same but the non standard ones cost $400 more, except the pink that was only $200 more as there was more demand for that variant.
Now TV's are not a gendered item but the pink was the only one that got anywhere near enough orders after the first run to be considered in the next years line-up.
Usally to keep costs down you have to pick a color or two and mass produce, with TV's it was black and silver, toys are the same.
You can bet women do like pink as it was the only TV color that did mildly OK not even Blue sold enough to continue. But women loved the pink TV color.