Obviously I get that those pouches can be convenient; I just don't understand the blind adherence to the Ella's Kitchen 'feeding a baby everything from a pouch' idea. Why would you pay probably ten times the cost of a carrot to buy a pouch of pureed carrot? I hate the twee packaging and the stupid baby talk on the packets and cynical marketing guff.
I think parents are led to believe that they couldn't possibly prepare something for their baby to eat themselves, and that it's better and somehow safer, to buy them a pouch of fruit or veg and feed them that instead. So many of my friends, when starting off on weaning their babies, have just bought a load of EK pouches and given them that, and only that. And I find that a bit sad, that parents think that they couldn't /shouldn't cook a parsnip / bit of broccoli for their child, and that the first flavours their baby tries are from a weird vacuum pouch that doesn't even need refrigerating.
I'm no Annabel Karmel, and my children certainly don't eat lovingly prepared homecooked food all the time (hello, beans on toast). But I do enjoy cooking for them and my DH, and so does he. Those pouches have a place, but not at the exclusion of everything else. It's satisfying to see your child eating something you made and that you know is nutritious.
I'm not criticising mothers and fathers for using them; I just feel a bit sad that we are losing and abandoning simple skills, like very basic and inexpensive cooking for children, because baby food companies want us to think that they know better than we do. And they don't!