I keep seeing adverts on tv for Scottish Water telling us to be more careful with how we use water. For example, one advert tells you to put cooled cooking fats into a sealed plastic container and send it to landfill instead of pouring the fats down the sink. This is surely worse than pouring it down the sink?! Another example is telling you to switch off taps when not in use. I have no problem with this and it is good advice. The problem I do have with this however, is that in England you pay for the water yourself, so there's an incentive to save water to save money. However, in Scotland, it's part of council tax - however much water I save, I will not save money, so there's no incentive to do so.