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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Regarding this Chinese racist advert?

52 replies

Peyia · 29/05/2016 07:16

Am I being unreasonable, or better still - over sensitive?

www.theguardian.com/world/2016/may/29/chinese-detergent-firm-says-media-over-reacting-to-racist-ad

For those that don't want to click the link it's basically a detergent ad where a black man is 'white' washed.

Every single time I have responded to race threads I have always said (because I have felt) that as a society we have become united. That I do not feel inferior, at a disadvantage. How wrong was I?

The worst insult is the apology? Well there isn't one.

For all of you that have previously mentioned white privelidge, I understood what you were saying but at times felt it was misplaced on some threads. But no, now I 'get' it. I'm upset but mainly angry.

Please tell me this is wrong and I am not being over sensitive!!

OP posts:
citychick · 29/05/2016 10:52

i would look closer to home to huge multi national companies and their adverts selling the western dream

I also have to agree with this too.

SomethingOnce · 29/05/2016 11:56

This created divisions within the populations of former colonies that still exist today as well as an internalised self-hatred that doesn't exist in the same way for white people.

I'm not sure about this actually. Things move on; cultures and aesthetics, and associated meanings, are in constant flux.

A long history of explicit brutal oppression (slavery, racism) isn't a prerequisite for genuine internalised self hatred.

As melanin outliers, in an ethnically diverse population, I think it's quite possible that ultra-whiteness (and the other end of the scale) will become undesirable. As numerous studies show, standard 'beauty' is about averageness, and symmetry. You change a population, you change the average values. (Of course, there are exceptions but these tend to prove the rule.)

A superficial, visual, fast culture in a context of brand-led consumerism doesn't leave much space for complexity, diversity and depth. Personally, I think it's regrettable, but we get what we collectively ask for.

As for the detergent ad, you can put that in your microaggression pipe and smoke it. Jesus.

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