cent its more than just flat pack. Its all the little storage ideas and the modular style furniture - its a bit like pinterest in a shop!
The furniture is mostly good - far superior to Argos flat pack and normally very simple and straightforward to build.
Its also great because you can alter the use of the furniture really easily. For example I have trofast units for DC toy storage - you can put various sized draws in them, shelves, etc, without having to alter the main frame - just swap it about in seconds. I also have kallax units (so popular places like Argos and Asda direct are now selling their own, lower quality, yet more expensive versions) - these are basically a large cube divided into 4 cubes. They then sell different types of storage box to fit them and also have cupboard and shallow draw sets that can be slotted into the cube. So you can alter the look and use of the main furniture, without replacing the main part.
Then there's the kids wardrobes - You pick a frame size and can put as many drawers, racks, shelves, rails, doors as you like to make it work for you - they have a computer in store for you to play around with your design, which you print off and buy the relevant parts for.
Its amazing. I'd never been there until 1.5-2yrs ago. Now I'm a convert and most of my house's contents came from there. A friend who'd never been before, went a few weeks ago and now loves the place too.
The layout and all the little storage ideas do mean you need the best part of a day to go round it and get to appreciate it though. Cafe is nice and quite cheap too.