When did the EB become a "thing' like a big eared santa sneaking in to leave Easter Eggs? My friends 7yr old was distraught at the supermarket yesterday when he saw someone buying an Eastet Egg and deduced that the EB may not exist. FFS. This just feels like a cynical ploy to turn Easter into Christmas and have us all running around like loons buying presents and too much food. I am officially an Easter grinch!