to rant about Asda - massive price hike on 'free from' chocolate bars

[iamamug]

For background my DS is free from gluten, dairy, nuts and egg. This makes for a pretty restrictive diet particularly when it comes to treats.
We have been buying Asda free from chocolate orange bars for about 3 years - price 0.45
Today DH returned from a trip to Asda - the price has been increased to £1.00 a bar overnight.
My DS has 2 of these a day - one with lunch and one after dinner - he cannot eat most desserts - also has plenty of fruit but this is literally the only 'naughty' thing he can eat.
I am outraged and have actually written to the CEO demanding an explanation - I suspect there will be a 'special offer' shortly but £1 a bar in the meantime!! (They are really small - 35g)
I know I can get something similar in Sainsburys (they are 0.50p) but he prefers the flavour of these and such a restrictive diet deserves a bloody treat.... so mad.

Not chocolate, but ice cream.

The vanilla by Swedish Glace tastes as good as (if not better than Hagen Daaz)

www.ocado.com/webshop/getCategories.do?tags=15154

They also do chocolate flavour but have never tried that.

Ds2 is teeny, tiny for age (under paediatrician and dietician at 7.5 years old). He has multiple allergies, including dairy (carries an epipen for that one), nuts, eggs and pulses. It is bad enough that we pay significantly more on our weekly shop for e.g. soya milk, oat cream (substitute for single cream), vegan cheese (premium price), plus the fact that we often can't buy cheaper brands due to added milk proteins, so are forced to buy more expensive products (milk proteins in vegetable stock cubes, ketchup and sausages for example) - unlike celiacs, we don't get some food on prescription, either. It's awful when businesses exploit those who have no choice in paying premium prices.

The issues my DS has have been around for a few years now so we are pretty good at knowing what he can and can't eat. To be honest, pretty much anything processed is an issue. He's never been very fond of cakes, biscuits etc so we don't bother trying to get him replacements. He's perfectly happy to do without. All the gluten free bread he has tried, he hates. We make do with Bfree wraps (at great expense)
There is a surprisingly large list of what he can eat, think Sunday roast, curry, chilli, casseroles, fish etc etc. We cook from scratch to avoid hidden nasties and life is generally straight forward.
Meals out normally mean steak and chips for DS but as he loves steak and chips, not such a problem.
Someone mentioned the Swedish glacé ice cream, that is truly divine and his dessert of choice on a Sunday when we are all eating stodgy puddings! A glug of golden syrup and he's happy as Larry.

I've had a reply from Asda service team (replying on behalf of CEO) saying they are looking into it.
I'll be interested to see what happens next.

Thanks for all ideas and suggestions, much appreciated.

I looked in asda for their own make of chilled soya yoghurts, they only had the alpro soya yoghurts. Does anyone know if they have stopped selling them? Thanks.

More for the adults on here, but have you discovered Booja Booja chocolates? Despite the stupid name, they are wonderful, and they're dairy, gluten and soy free. A shame they're rather pricey but for a special occasion, definitely worth hunting out.