Actually, I think they've got this right.
I'm in favour of more support for parents.
And ask like the idea of making it just one of the things that people do.
I don't see why the parenting of or by the person who makes the announcement is relevant. In fact, I think it's important that it's not. Otherwise it smacks of 'you much all be like me'
Rather than, 'how can we make things better for parents'
Also, doubling funding of family counselling services is a good thing in my book.
(I realise that is usually compulsory to bash the government and have nice, hostile thread titles. So fully expect to be the only one on this thread who welcomes more resources into family services.)