I get so irritated at this time of year at the endless articles and features in newspapers and magazines proporting to offer the ideal gift for mums/teenagers/10 year old boys etc.
Firstly, it seems to be lazy journalism. Instead of researching and writing a proper feature the journos can just cut and paste a load of crappy press releases and pretend it's an article. Why are journalists so busy that they can't just work as normal in the months and weeks leading up to Christmas and give us something substantial to read.
Secondly, it is so unrealistic . They recommend cashmere scares for auntie and designer handbags for the teenage niece. Because we all have a bottomless pit of money to spend.
Thirdly ( and most importantly) it is so damn patronising - the perfect gift for mum is a Michael Buble CD/pack of toiletries from Boots. The perfect gift for dad is a gardening book/MU scarf. As if the act of giving birth/ejaculating/being a teenager etc means we become consumer clones all desiring the same piece of mass produced, over priced tat
Last year I bought my DM (72 years old) a small stepladder. It cost £30.00 and she cried with joy. You never see that on the list of ideal gifts for granny do you?