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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think Mother & Baby mag should be ashamed of airbrushing a baby photo?

18 replies

MintSource · 15/12/2015 09:59

I buy Mother and Baby magazine now and then and find it useful but was really unimpressed with the current issue - they have airbrushed the photo of the baby until looks like a robot.

Why would they do this? Why would they think a baby didn't look perfect just as it is? Not buying mag any more.

To think Mother & Baby mag should be ashamed of airbrushing a baby photo?
OP posts:
Anygoodideas · 15/12/2015 10:06

If the baby was anything like mine I'd assume they were getting rid of snot and got carried away?

But yes, madly over the top.

AmusingSpoonerism · 15/12/2015 10:08

Oh wow, they've gone way too far with that one haven't they?

SurferJet · 15/12/2015 10:08

They only ever have pretty white babies on the cover anyway ( or at least that's all I've ever seen ) so in that respect it's false anyway. Airbrushing is the least of it.

DamsonInDistress · 15/12/2015 10:11

You do know that every single magazine cover in the world is airbrushed, don't you?! You didn't seriously think that M&B covers weren't?!

MintSource · 15/12/2015 10:12

You're right, Surfer, that's awful, too.

OP posts:
CastaDiva · 15/12/2015 10:14

Yes, the baby looks like a slightly freaky doll, with plastinated skin and big cartoon-animation eyes, but as Damson said, every glossy magazine cover in the history of magazine covers has been retouched and airbrushed, so it's hardly surprising.

MintSource · 15/12/2015 10:14

Damson, of course. But never to the extent that a gorgeous baby looks like one of those vinyl 'reborn' dolls.

OP posts:
BooyakaTurkeyisMassive · 15/12/2015 10:28

Is it not supposed to look like one of those stylised soft focus baby photos from the 60s/70s? I think that's what they're going for rather than just being over enthusiastic with the air brush.

WorraLiberty · 15/12/2015 10:34

I don't see why not if they airbrush adults?

If they don't think they look perfect just as they are, I don't see why they'd think it about a baby.

I wish they'd just give up airbrushing altogether really.

reni2 · 15/12/2015 10:39

Well since most magazines believe grown ups are not beautiful enough for the front cover without airbrushing it follows that their offspring isn't that attractive without it either.

MySordidCakeSecret · 15/12/2015 10:40

disturbing to say the least!

NeedMoreSleepOrSugar · 15/12/2015 10:42

I hate seeing babies airbrushed. But it seems very common. For example - the baby on Pampers baby wipes (the pink pack anyway) - fair enough to remove snot or whatever, but to airbrush out hair, or smooth the complexion?

Doublebubblebubble · 15/12/2015 10:42

Very worrying indeed.

bobsalong · 15/12/2015 10:47

Reminds me of the opening credits for Toddlers and Tiaras.

V. disturbing.

cranberryx · 15/12/2015 10:58

Having worked in the business (hopes it doesn't out me) you'd be surprised what retailers do to photos of children.

Babies arrive to photoshoots with scratches on their faces from little finger nails, bruises on their knees from siblings, tears in their eyes when they randomly start bawling, snot (so much snot) and dribble. All of these are retouched out.

Also baby acne.

Industry secret... Sometimes the head of one baby will be out on the body of another if the baby didn't cooperate on the day (aka baby 1 has good position to show off clothing, baby 2 has better facial expression, put baby 2's head on baby 1)

I once saw a small girl (4 years) had her stomach flattened as it was hanging a tiny bit over the skirt (which was completely normal and she was in no way overweight)

This is almost every major childrens retailer. I won't name names, but you'd be surprised.

Although contrary to belief, no one puts makeup on babies or children for photoshoots.

Fratelli · 15/12/2015 13:43

The baby looks like it's wearing bronzer!

mouldycheesefan · 15/12/2015 13:44

Totally normal all mags do it. It's nothing new.

Iliveinalighthousewiththeghost · 15/12/2015 15:16

Very disturbing. I don't blame you for boycotting the magazine. I hope others make a stand with you.
Now I know PND is a chemical imbalance in the brain and you can't blame magazines for that but I know one thing. They certainly don't help with pictures of babies with out a splodge on it. It can make new mothers feel very inferior.

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