DH and I live in a different part of the country from both my DParents and DPIL. We're not vastly far away, but sufficient that midweek visits are out & visits are as a minimum a day trip.
DH and I both work full time in fairly full on jobs and I have a 2hr+ daily commute. We do also take part in hobbies / sports through the week (this is relevant).
This means that weekends are fairly busy as we have a few ongoing projects with our house that need finishing & a couple of other major pressures right now. It's the only time I can do things like shopping and also we tend to do a lot of the major chores.
The net result is we don't get back home often and I do think we need to address this. However DParents and PIL are not helping one bit with this IMO, in that they effectively always want to come here and see us in the middle of a weekend day. This is due to various reasons (wanting to watch the football, driving in the dark, church choir, their own sporting commitments). This inevitably means 4hrs out of the day with travel. I've suggested less frequent, but longer visits, but they want to be in their 'own beds' 
Between the two, they want 5 weekend days a month. They also want weekend visits (where we go to them) on top of this.
They then complain that out house doesn't look the part, or that we don't seem to socialise much outside of work / don't see friends individually. One lot have suggested that we (I) give up sport as we 'clearly don't have time for it'
.
AIBU to think that this is pretty normal when people don't live close to each other? We speak on the phone regularly to both sets of parents, me probably more often than DH.
TBH this is an AIBU (as I'm a bit grumpy!), but I'd be really interested in how other people who have moved away manage visiting family.