...from vulnerable families who don't make use of their local Sure Start centre, you should probably start by not closing down all the Sure Start centres?
www.theguardian.com/politics/2015/oct/18/no-pre-school-no-child-benefit-tory-thinktank-says-in-report-on-poverty
*NB I realise this is not a proposed Tory policy, nor something that is ever likely to get past the 'think tank' stage. It is, however, a demonstration of Tory thinking.